Flutter Boss Apologies For Email Uproar
Following the media uproar regarding Sky Bet emailing out promotional offers to ex-customers who had opted out of receiving such material because they were potentially or are problem gamblers the boss of Sky Bet and who also owns brands such as Paddy Power and Betfair has come out and publicly apologised.
Conor Grant the Chief Executive of Flutter UK and Ireland made a public apology through social media outlets saying: “I would like to sincerely apologise to all those who have been affected by the recent issue at Sky Vegas, whereby a number of people were mistakenly sent promotional communications.
I want to assure you that we are doing everything we can to get to the bottom of how this happened. We are conducting a full investigation into what went wrong, in particular so that we can ensure that it doesn’t happen again. As soon as the error was identified it was notified to the Gambling Commission and we will keep them informed as our investigations progress.
Sky Vegas, and indeed all our brands, take their responsibility to protect customers extremely seriously. Safer gambling is our number one focus, and while we haven’t always got everything right, we are determined to do as much as we can to protect those who may be at risk.
I recognise that on this occasion we have let many people down, and for that I am truly sorry.”
The email which was sent out this week during the industries Safer Gambling Week is a real shot in the foot for the company and for the message the industry is trying to promote to regulators, government and the general public on the perception of the sector.
The email was apparently sent to all its customers along with gamblers who has signed up to the “self-exclude scheme run by Gamstop.
The email said to all customers: “Take a peek at what your mystery bonus is.” And then went on to say “Here at Sky Vegas, we love the unexpected. That’s right. Simply opt in, spend £5 and claim your 100 free spins. The best part? Whatever you win is yours to keep – that’s the fun in fair!”
One gambling consultant who did not want to be named said: “To have this happen during Safer Gambling Week is a real disaster, all the hard work the gambling companies have done and are doing has been destroyed by what Sky Bet has done. All the national press will go on about is how one of the biggest donators to safer gambling has done this. It could not have happened at a worse time.”
