Published On: Thu, Feb 13th, 2020

Swedish regulator blocks Ninja Casino-Viral Interactive launch

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The Swedish gambling regulator has stopped Global Gaming’s Ninja Casino brand from getting back into the country’s online gambling market.
Spelinspektionen has rejected a licence application from Finnplay subsidiary of Viral Interactive to reintroduce Global Gaming’s Ninja Casino brand back into the country’s online gambling market.

Global Gaming in September last year transferred its NinjaCasino.se domain to Viral Interactive in the hope of relaunching the site in Sweden. The regulator revoked Global Gaming’s holding company SafeEnt licence after breaches of anti-money laundering and player protection rules were found.

Viral Interactive already had a licence for commercial online gaming in Sweden, but was required to apply to the regulator to add other domains, including the Ninja Casino brand, to the licence

However, the regulator has turned down the request, criticising the operator for its “highly inappropriate” collaboration with two players, Global Gaming and Ninja Casino, that it said committed serious violations of the law.

Spelinspektionen also said the agreement between Viral Interactive and Global Gaming for running the Ninja Casino site does not meet requirements because gaming operations must be conducted under controlled and security-assured forms.

Setting out its decision, the regulator cited Chapter 4 Section 1 of the Gaming Act, which states a licence may only be awarded if the applicant is deemed to have the knowledge, experience and organisation required to conduct the business in accordance with law and other regulations.

Spelinspektionen also highlighted Chapter 11 Section 6 of the Gaming Act, which says a licence may instruct another party to perform work or certain operational functions in the licensee’s activities. This can only be possible if the licensee can ensure the activity is run by the contractor under controlled and safety-assured forms, and that the assignment does not impair the regulator’s ability to monitor that the licensee complies with its rules.

Responding to the ruling, Global Gaming chief executive Tobias Fagerlund hit out at the decision, accusing Spelinspektionen of making decisions that he said “lack clear support in the legislation”.

“It is noteworthy that the Swedish Gambling Authority, after almost five months of deliberation, chooses to reject Viral Interactive’s application to add Ninjacasino.se,” Fagerlund said.

“Viral Interactive cannot in any way be regarded as a party in the legal procedure currently in place between SafeEnt and the Swedish Gambling Authority and cannot be held responsible for any marketing previously conducted by Elec Games.”

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